Internet Marketing Professionals

How It All Began

The Ocean Feather business officially began in September 2003. Launching Ocean Feather was a special  thing. It was formalising art.

Right from the start, before the company was tangible, well before we started helping businesses, there was a beauty in what we did. Part of this was due to the innovative processes we created and part of this was due to our medium – the internet. What we did back then — and what we do today — created and creates our inspiration for tomorrow. Every initiative. Every website. Every business. It is all art for us.

What we do at Ocean Feather starts with thought. It’s an idea, nothing more. If ignored, like a feather caught on a breeze drifting across the ocean, it will be lost forever. But an idea can be grasped and put down on paper. We can read it, think about it, develop it into a bigger idea. From there we can put it into software, add some design and we have a website. A website – pretty,  informative, worthy of admiration. But still, all a website is, is our idea in software.From there, we put the website where you can find it. We put it where your friends can be informed. We put it where it can be admired by people neither of us know. All of a sudden the phone starts ringing, money is exchanged for products or services. And this is where we find the beauty in our art.

an idea   –   manifested in software   –   and then monetised

The idea has become real. The feather caught in the wind, drifting across the ocean is no longer something about to be lost, it has been harnessed. The Ocean Feather rather is something taking off, it is a being without boundaries, an object of limitless potential.

It is here, when we help you monetise your idea, that we find our joy. It is here we find our inspiration for tomorrow.
How We Operate Today

Today, the internet is very different to the being it was when we started. Yet to be honest, it really has not changed much at all. It is still:

• Completely unregulated – without clear rules
• Full of self-taught entrepreneurs – the internet changes too fast for “education”
• Full of cowboys – people are ripped off daily and unfortunately, lose confidence in the whole internet industry.

This is such a shame, there is so much opportunity for businesses online, it breaks our heart to see how much damage is caused by unskilled or unethical operators.

Despite the changes, over the years our process has not changed. We have a research budget of thousands of dollars which we spend each year to ensure we can continue to express our art, by monetising your ideas. To ensure this, we:

• Research – Find new information about current internet trends and new online marketing strategies dealing with those trends
• Test – Build real web business and apply the new strategies to them. We start with an idea, manifest it in website and monetise it with the new strategy.
• Deploy – Once we have created our art, we offer and apply the proven strategies to our clients’ businesses

The core strategies we offer our clients today have been researched, tested and proven on our own online businesses.

The Future Of The Internet

To be completely honest, we do not have a clue what the internet of tomorrow is going to look like. At the writing of this, FaceBook, Twitter and Social Media are the big exciting things going on now. There seems to be a battle between FaceBook and Google for online dominance – but already the seeds of a replacement internet have been planted and are beginning to take root. Web 3.0 applications like “Second Life” are becoming more and more popular, and people are already earning millions using these platforms.

Today – tomorrow looks as alien as I am sure today’s internet would have looked to those peering into the crystal ball, 15 years ago. This does not concern us or our clients though. Why should it. Our solid business principles of:

• Research
• Test
• Prove
• Apply

Will make our strategies profitable, no matter what changes in the future

For more information about the value we can add to your ideas and business, please contact us.