Internet Marketing - Approach It Properly

It all started in 2003. I was working as an analyst in the retirement industry and had just returned home after a lengthy stint on a project in South Africa. I was not ready to return, I'd been having a ball. I was living the life of a highly paid and single ex pat, residing in a developing nation with a third world currency. I could have stayed forever. Yet "the office" ordered me back home, there were new clients to look after.

At the time, I was young, fit and very active. My favorite sports were surfing, snowboarding and kite surfing. All these sports are dependant on a certain quality of environment, brought about by specific conditions in the weather. To surf you need waves that have been brought by a wind that blew several days and many miles away. To snowboard, you need snow to fall on your mountain. And to kitesurf you need the wind to blow good, strong and steady.

I remember the day. I was sitting in my office on St Kilda Rd Melbourne, realising my Australian Dollars could not buy me the life I was enjoying in South Africa. Further, as I looked out the window, I could see all the kites launching at the end of Fitzroy St. A new wind had just arrived and I couldn't go and join them, it was only 2.30pm. I still had at least 3 "office hours" left in the day. So I watched, and basically daydreamed myself into my first mid-life crisis, I wasn't even 30 years old.

It was on this day that the Ocean Feather concept was born. The concept was simple. I had to free my life of all constraints and boundaries so I could be like a feather, floating over the ocean as the weather or a whim took me. That was the only way I could live the healthy, active life I wanted. So I needed a new business model. Office hours no longer cut the mustard. My business model going forward had to

be flexible enough that the hours could bend around the weather, so I could do my work when the weather kept me home (Ie. no swell, wind or snow) and drop it when the conditions suited my passions
be lucrative enough to support my habits (Ie. of living life)
be portable enough that I could travel when I wanted and for however long I wanted (visa restrictions permitting)

I could only find one business model that would fit the mould. An internet based business was the answer. I'd need a laptop, a mobile phone and a wireless internet connection. The concept was born. Ocean Feather Pty Ltd was launched.

Over the following years, with little planning and a lot of luck, the Ocean Feather business developed into what it is today, a business with 2 parts.

The core of Ocean Feather are my own internet businesses. I create and run a bunch of websites for my own benefit. This is also the main motivation which ensures I am always up to date with the newest and most effective internet marketing techniques. I spend thousands each year on new information products to ensure this.

This will always be the core of my business and the reason for this is simple. My techniques work well enough that financially, my time is best spent on my own websites. I know this, my bank account tells me every week. Further, I really enjoy the creative process of building an internet business that previously only existed in my mind, and then watching it turn into a machine that lines my pockets. You can see some of my internet businesses here: Internet Based Businesses.

However, my websites were not always successful and it was a long road to acquiring the knowledge which makes them all successful today. This is why I opened the second part to the Ocean Feather business. Simply put, I contract myself to small and medium sized businesses, helping them implement their internet marketing strategies. Having gone down the long road to acquire this knowledge, I understand you probably do not have the time or the inclination. You just want to run your business but need the internet side of things taken care of. Luckily, I still like to help.

If you are interested in contracting my services, I'd ask you first review my engagement model. To maintain the highest level of quality, I only contract myself to a very limited number of businesses. My maximum is 10 at any given time. So please review my engagement model and only contact me if you recognise the value of my service, as delivered within that engagement model. Click through here for details.