I Can Research, Write
and Publish Your Expert Articles
 One
of the most effective methods to advertise your business and
website is by writing and publishing articles (press releases
work really well too). Its a pretty simple concept really.
Imagine a trade magazine writes an article about your business
and publishes it where all your clients will see it. Of course
it will increase business for you. The internet works on a
similar basis when it comes to article marketing. In this case
though, you get to write them and then you publish them in
appropriate categories in article directories. There are other
benefits to article marketing also. These include:
- You can
put links on the articles back to your website. This
increases traffic and also helps with your
search engine
optimisation efforts
- Related
businesses find your articles and use them on their websites
and blogs. When they do this, by copywrite laws they are
obliged to maintain your links and information as they get
it. This means you get additional exposure for your business
which you didn't pay for.
- Your
competitors often unknowingly advertise your business to
their clients in this manner. Ie. They find your article,
see it is quality information and provide it to their
clients. Their clients agree, it is quality information, so
they see you as an expert in the field, ringing you next
time they need something instead of your competitor.
The main
issue with article marketing is that it is time consuming. Not
so much in the writing of the article, but in submitting it to
the websites that publish them. I have special software which
takes much of the time out of this, but it still takes me a
good half a day to submit an article to my list of 350 or so
article directories. For clients, I do occasionally research,
write and publish articles.
As an extension to article marketing, I can also write and
publish press releases for you. I have gotten some of my
biggest breaks through press release marketing. One of the
main reasons press releases work so well is, when done
properly, your article appears in Google News and Yahoo News
for a while. All you local press agencies (newspapers etc)
then pick them up and sometimes they do a follow up stories,
on you.
I've even managed to get the lead article of the business
section of our tabloid newspaper to be written about my
surfboard hire business in this manner. This included the back
page headline and main image, and half a page in the business
section. All fantastic and free publicity. I still find it
amazing that so many internet marketing "gurus" out there give
so little time to article and press release writing. They
really do not know what they are doing.
(By the way, if you are interested in article marketing
yourself, I have found the following service hands down, is
the #1 when it comes to
article submission services, I can't recommend them
enough:
http://www.oceanfeather.com.au/uniquearticlewizard.html) |
