How To Add Sponsored Links On Google
Dec 16th, 2009
Do you have an adwords account that is not selling your products or services? Don’t switch it off, watch this video instead
Many small business owners ask me about “Google Adwords” telling me they have set up an account but it is not really working and it is costing them a fortune. I have a look at their account to see how they are advertising on Google and usually find the same thing.
Typically they have thrown a whole bunch of different keywords, whatever they can think of, under one ad group, all pointing to their home page. There is no consideration to products, to sub pages, to ad copy, or to tracking and testing.
Advertising on Google using pay per click tools is an art and a process of constant refinement. This video introduces that art and process to you.