Marketing Your
Business Successfully Online
 Internet
professionals as an industry do not have a good reputation.
The reason is simple, we are unregulated and therefore, any
Tom, Dick or Harry who can use a computer can call themselves
an internet professional. I have phone calls every week from
such professionals who try to sell me their services, when
they clearly have not even looked at the way I am marketing my
websites. If they did, they'd offer me something I had not
done already.
I see graphic designers and marketers every day, finish their
studies at university and think their studies can be applied
to the internet. I am sure they'd be a little weirded out if I
tried to use my internet marketing skills in their profession,
so I do not understand why they try. Internet marketing is a
world unto itself. Other marketing or design skills need to be
significantly refined before they can be applied to the
internet.
So please, before you contract someone to build you a website,
find out how they intend on making that website sell your
products and business. Reject the marketers who tell you the
website they build will be good for brand awareness. What they
are telling you is they do not know what they are talking
about. That's why they are giving you an answer that can't be
measured. And that is the really great thing about internet
marketing, everything can be measured.
Below is a summary of some of the service I employ to turn
websites into sales machines:
-
Search Engine Optimisation (SEO)
- People need to be able to find your website before they
can buy anything
-
Pay Per Click Advertising (PPC)
- This is probably the most effective form of advertising
which exists today . You pay for qualified leads, not ad
space.
-
eMail Marketing - Your clients already trust
you, communicate with them
-
eBay
Marketing - People will pay you to advertise
your business
-
Social
Media - Networking on websties like Twitter, FaceBook and YouTube
As previously stated on this website, I know these tactics
work because I use them on my
internet businesses all the time. If they didn't
work, this website itself would not exist. Here are a few of
my other clients though who enjoy the fruits of my labours:
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All Vehicle
Accessories - They sell after market accessories to the
auto industry and have benefited from my PPC expertise,
SEO initiatives and eBay marketing. I designed the
website too. Simple but effective. |
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Hooting Owl
Lodge is a
ski lodge in Niseko Japan. They came to me
when it was 6 weeks prior to the ski season and they had
not received a single online enquiry. I optimised
this one quick and saved the season for Miranda. |
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Premier
Superannuation Services - Premier are another organisation who had a website which no-one could find.
So we optimised it in the Search Engines and now
everyone can. Having a website which is not optimised
costs you in lost clients as well as what you paid for
your website. This is always an expensive issue. |
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Go Bubba Go specialise in prams for growing families. Prams which
can adapt for twins, triplets and quads, or add
attachments as you have more children. They contract me
as their internet marketing manager, looking after
everything from SEO to social media. |
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Domain Gates
- Another business who trusted me with their entire
internet project. Development, SEO and PPC. These guys'
optimisation effort ended so strong I haven't done
anything for about 3 years and they are still on the
first page of Google for every single product they sell. |
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