Google Advertising Or Qualified Leads?

Imagine what you could do with the additonal cash flow if you made the same sales you were making today, with only 30% of the advertising budget you were currently spending.

Pay per click advertising is one of the most cost effective ways to sell your products that exists today. The reason for this is simple. You pay for leads, not advertising space. Let me explain.

To start with, in knowing your business, you’d have an understanding what your clients would type into Google when looking for your products. Given this knowledge, you set up an advertising campaign to only appear when those search phrases are used. That is, you qualify the audience who sees your advertisements to be people who are looking for your products.

Then, you don’t actually pay for these ads until someone clicks on them and visits your site. So lets say your ad appears 100 times yet it is only clicked 5 times. You only pay for the 5 clicks, not the 100 appearances. This is why this type of advertising is so revolutionary. Traditional advertising requires you to pay for the advertisement just to be there, regardless of the audience or results. This form of advertising though allows you to qualify your audience first and only pay for it when the ad is successful and someone visits your website.

Managing such a campaign is an evolutionary process too and requires constant improvement. When set up and managed properly, it can be an extremely efficient and cost effective way to sell your products. In the hands of an amateur though or when left to sit, advertising campaigns are typically set up incorrectly, they quickly become stale, expensive and non-responsive.

Pay per click advertising is direct response advertising. Every cent spent should be held accountable to a target sale. Most businesses and advertising professionals though, set up Google AdWords as a branding type of exercise, focusing on maximising web traffic, rather than profitability. This is incorrect.

Google AdWords advertising must be set up with profitablility as the campaign’s only goal. Those that chase web traffic and do not track sales responsiveness are wasteful and almost always lose the business money.

When properly tracked with the tools that Google offers, a savvy internet marketer can quickly find the elements of a campaign that do not turn into sales and switch them off. Typically, only 20 – 30% of keywords convert. Most businesses advertise on the full 100% of keywords in their industry, as they do not have the time or sophistication to measure and eliminate the other 70%. Our clients though reap the benefits of proper management. They end up with the same sales they used to get, but for 30% of the advertising spend. The other 70% they then can redirect into SEO services, FaceBook advertising or put it straight on their bottom line.

If you have someone managing your Google AdWords already and all you get is a monthly invoice and a report emailed to you, the simple fact is that your marketer is not managing anything at all. The report you are getting is a free and automated report that Google generates for their advertisiers. This means your manager set up the campaign once yet is charging you monthly for no additional work. If you are paying monthly, you should expect to have the campaign managed. This means keywords monitored, ads monitored and changes made where required.There is never a month where campaign fine tuning is not required. We ensure all our clients campaigns are continually running at their optimum performance level, by sales and profits. Give us a call on 0432 742 560 if you would like to discuss a properly managed AdWords campaign for your business.