FaceBook Advertising For Brisbane and The Gold Coast
Jun 3rd, 2010
Everyone knows FaceBook is the next (or more accurately) current big thing on the internet, yet businesses still tend to exclusively focus on Google when it comes to spending money on online advertising. FaceBook today is the next generation advertising medium. It takes all that is good about Google Pay Per Click advertising and then adds a whole bunch of additional features, making your demographic, profile targeting hyper efficient. Without question, it simply is the best platform for targeted, measurable advertising that exists in the world today.
Today, if my clients have an online marketing budget, I will suggest they spend it on FaceBook advertising first and Google advertising second. Here are a bunch of reasons why:
- FaceBook today already processes more searches than Google and it is growing fast, making this more so the case every day.
- Many people’s online experience today is only FaceBook – they do nothing else on the internet other than FaceBook.
- FaceBook collects immense amounts of data about every person that signs up – likes, dislikes, groups, fan pages, age, gender, location, you name it. This is all market research that FaceBook builds into their advertising platform
- This means you can be super targeted with your advertising strategy, focusing it on things like:
- location; on global, national or local lines
- gender
- interests, likes and dislikes
- keywords
- age
- education and employment
- FaceBook is cheaper than Google – there are so many, fewer people advertising on FaceBook.
- Less people advertising on FaceBook means less competition for you.
- FaceBook advertising has more intricacies than Google advertising, meaning the lazy will go back to Google – as it is easier – keeping competition levels lower.
Every new client of mine asks about Google advertising – so few ask about FaceBook advertising. To get ahead of your competition you need to do things they are not doing yet, you need to do things about tomorrow, not catch up on the things everyone was doing yesterday.
To get moving on FaceBook advertising, give me a call on 0432 742 560 and ask me about setting up a FaceBook advertising campaign for you. I have been doing it for years. I know what FaceBook needs. I will set up an advertising campaign for you that will drive FaceBook traffic to your website and therefore, sales to your business.