Google Panda – My Thoughts Without Jargon
How Panda Has Impacted The Internet
I have a little bit of a different view of the impact of Google Panda than what many of my esteemed industry colleagues do. In fact, I am quite bemused by the ongoing “end of the world” style of emails that I am bombarded with as the Panda changes are deployed. To me and the team at Ocean Feather though, nothing really has changed. It is business as usual. There are two main reasons why by my interpretation and I am putting them down in simple terms for you to think about.
What Does Google Want?
The first point I want to raise is that though Google continues to change (you’d actually be amazed by the number of changes Google makes – over 500 a year) their overall direction has always been the same and that is to provide an exceptional search engine so you can find what you are looking for, when you are looking for it. What this means is that Google wants to see quality information and products on websites, so when you are looking for advice or something to solve a need you have, not only can you find it simply and easily, but you can find the most relevant option first.
What Google Doesn’t Want!
Simply put, Google doesn’t want anything that gets in the way of this. Three BIG examples of how this has manifested on the internet is rubbish, illegible and useless information being dumped on websites, information being copied from one website then rehashed everywhere and websites being put up to be purely full of advertising material. Each of these examples creates pages and information that takes you, Google’s end client, one step further away from finding the solution you need. These three examples are by no means exclusive either.
How Panda Fits And SEO Today
Unfortunately, many SEO companies have insisted on pumping ridiculous amounts of rubbish information and websites throughout the internet, with the intention of boosting their or their client’s websites in Google’s results. Its pretty bad some of the practises that I have seen over the years. The worst from my perspective has been picking up SEO clients who have had the wording on their websites completely re-written with just search engine optimisation in mind. Reading some of my client’s home pages has been impossible as the information is grammatically illegible gibberish. But it is packed with keywords assisting improvement in Google’s rankings. The key point with these types of strategy is that even if these websites do well on Google, they won’t sell anything as they information doesn’t make sense. It is really counter intuitive.
What Panda has been and is, is Google having another big effort at cleaning up the internet, getting rid of all the rubbish. Caffeine was an example before this, and there have been other examples before that. Interestingly, none of my clients have ever been negatively impacted by these changes, many have actually improved their positions. Many people ask me how this can be. The answer is simple.
Google wants quality, unique information on the internet. This could come from a variety of different media, but to do well in Google, you give Google what it wants. Quality Unique Information. You do this with every single element of you online marketing efforts. You make sure your website information, your blog posts, your social media posts, your link building efforts and anything else you do online, adds value to the internet and makes the internet a better place.
I’ll give you an example. If you look at my blog here, I have hand written every post. I have not found some cheap article writer or VA to pump out copious quantities of material that is practically worthless, rather I give my industry expert opinion on matters I think are relevant to you. With this post for example, I have not rehashed someone else’s information, rather I have given you my personal thoughts on what I think Panda means and my tips on how it applies to your online marketing.
That’s providing quality and unique information. That’s what you should be doing in your industry.
If you keep this concept as your #1 principle with online marketing, over the fullness of time you will do very well. If you look for the next “quick cheap cheat” to get to page 1, you may have some short term success, but at some stage you’ll be panicking about the next Google clean up and how it has devastated your online marketing and possibly your business.