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Essentials Of Marketing Research

RRP $703.99

For courses in Marketing Research at two- and four-year colleges and universities

An engaging, do-it-yourself approach to marketing research

Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

This text provides a better teaching and learning experience-for you and your students. It will help you to:

Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.
Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted.
Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material.
Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.


Marketing The Arts

RRP $332.99

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed.

Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including:

  • The importance of arts consumption and its social dimensions
  • The importance of the aesthetic experience itself, and how to research it
  • Arts policy development
  • The art versus commerce debate
  • The role of the arts marketer as market-maker
  • The artist as brand or entrepreneur

This exciting new book covers topics as diverse as Damien Hirsta (TM)s 'For the Love of God', Liverpoola (TM)s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.


Self-publishing And Book Marketing

RRP $16.99

Self-Publishing and Book Marketing, A Research Guide provides in-depth market analysis and industry research with a focus on self-publishing terms, packages and fees. The book offers insights into formatting and design practices, and shares best marketing tips for self-published authors.


A Search For A Secret

RRP $13.99

G.A. Henty was a 19th century British novelist known for historical action and adventure books, many of which were best sellers in his day. Even today, classics like "The Dragon & The Raven (1886), For The Temple (1888), Under Drake's Flag (1883) and In Freedom's Cause (1885) "are still widely read.


Sustainable Marketing

RRP $360.00

<P></P><P>There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.</P><P></P><P>In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.</P><P></P> &lt;



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