Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.
Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations.
More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links.
This new, second edition builds on the first edition's success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it's been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, theJournal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitledNew Meaning for Marketing in a New Millennium.
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
This volume of Progress in Brain Research is based on the proceedings of a conference, "Using Eye Movements as an Experimental Probe of Brain Function," held at the Charing Cross Hospital Campus of Imperial College London, UK on 5th -6th December, 2007 to honor Professor Jean Buttner-Ennever. With 87 contributions from international experts - both basic scientists and clinicians - the volume provides many examples of how eye movements can be used to address a broad range of research questions. Section 1 focuses on extraocular muscle, highlighting new concepts of proprioceptive control that involve even the cerebral cortex. Section 2 comprises structural, physiological, pharmacological, and computational aspects of brainstem mechanisms, and illustrates implications for disorders as diverse as opsoclonus, and congenital scoliosis with gaze palsy. Section 3 addresses how the cerebellum transforms neural signals into motor commands, and how disease of such mechanisms may lead to ataxia and disorders such as oculopalatal tremor. Section 4 deals with sensory-motor processing of visual, vestibular, somatosensory, and auditory inputs, such as are required for navigation, and gait. Section 5 illustrates how eye movements, used in conjunction with single-unit electrophysiology, functional imaging, transcranial magnetic stimulation, and lesion studies have illuminated cognitive processes, including memory, prediction, and even free will. Section 6 includes 18 papers dealing with disorders ranging from congenital to acquired forms of nystagmus, genetic and degenerative neurological disorders, and treatments for nystagmus and motion sickness.
Do you want to quit your day job and follow your dream as a published writer? A comprehensive, hyperbole-free introduction to publishing your work on Amazon's KDP *Now with bonus addendum "The Power of Free on Amazon Kindle"* The rise of self-publishing on has recently allowed writers around the world to realize their dream of publishing their books in the world's largest book stores. The facts speak for themselves - write and publish a book today and it can earn you the passive income you need to get writing on the next book...and the next one after that. Glen Chapman (author of "The Power of Free on Amazon Kindle") outlines everything you need to know to publish and market your book, with a particular focus on Amazon, by far the biggest eBook store in the world. This is the guide he wishes he had read when he was starting out! Including - - Getting Started - Formatting Your Book - Creating Effective Book Covers that Sell - Publishing Your First Book through KDP - The importance of getting those first few sales to increase visibility - Coming Up With the Perfect Title and Synopsis - Pricing Strategy - KDP Select "" Do You Go Exclusive or Play the Field? - Should You Read Reviews of Your Books? - The Value of Promoting Outside of Amazon - Should You Take Advantage of KDP Select Free Days? - Death & Taxes - Amazon Alternatives - The Importance of Genuine Reviews - Paid Promotion "" Is it worth it? - The Importance of Blogs - Social Marketing - Perma-Free - Kindle Countdown Deals - Those Pesky Refunds - Fiction v Non-Fiction - Print on Demand - The Amazon algorithms - Links & Resources There are some fabulous publishing guides out there (such as Write.Publish.Repeat), but there are also a lot of hyped up books that overstate your chances of becoming a best-seller and sound like they are selling you an Ab-Roller or a ShamWow. Unless lightning just happens to strike in the right place, the only thing that will get you a best-seller is a lot of writing and a lot of clever promotion. It's a slow grind that is only for those passionate about writing. If you are looking for a source of income to replace your blog advertising or other get rich quick scheme, this is not the guide for you. If you can think of nothing better than using your words to weave magic for the widest possible audience (and get paid for it to boot!), this guide may just be up your alley. Now is the time to establish a presence on Amazon - it's easier than you think to get started. If you have a novel ready to go, you could literally 'go live' on Amazon within 24 hours from now! But that's just when the hard work begins...
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