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Luxury Marketing

RRP $326.99

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The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.
This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.


Sports Marketing

RRP $439.99

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved - ticket sales, media and sponsorship - and explores key topics such as:

  • Sports markets and business markets (b2b)
  • Fan development
  • Brand management
  • Media audiences, rights and revenue
  • Live sports events
  • Sponsorship
  • Merchandise and retail

Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning.

No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.


Value Chain Marketing

RRP $354.99

?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers' marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.


Data Analysis And Research For Sport And Exercise Science

RRP $686.99

Data Analysis and Research for Sport and Exercise Science is tailored to suit undergraduate sports and exercise science students seeking a clear understanding of data and statistics to support their scientific research.

The text is divided into three main areas: Research and Design, Data Analysis and the Interpretation of Findings. Topics covered in the book include:

* introduction to the scientific research method
* the literature review
* developing your research question and experimental design
* using statistical analysis to interpret results
* presentation of your data
* discussing your results and drawing conclusions.

Both authors have supervised many student dissertations and have an excellent understanding of the concerns and pitfalls facing those new to this field.


Social Media Marketing 101

RRP $13.99

Social Media Marketing 101!


Step-by-Step Strategies to Build a Huge Social Media Following!


Hi, I'm Todd Haley, social media marketing consultant to professional speakers, athletes, fortune 500 companies and more. I want to help you build you social media marketing foundation so you can build a loyal following!


And In case you're wondering whether social media could be useful for you or your business, the answer is yes: social media is "must" for every business in this day and age.


Follow my instructions and you will see positive progress!


Here are just a few of the strategies you will learn:


Introduction To Social Media Marketing
Getting Started With Social Media
Social Media Marketing Plan For Your Business
Building Brand Awareness with Social Media
How To Increase Engagement From Your Followers
How To Get More Facebook Fans
Case Studies of Social Media Success Stories
Social Media Marketing Mistakes
How to Boost Website Traffic From Social Media
The Future of Social Media
And much more...


A lot of this information people pay me thousands of dollars for in my coaching programs! But you have the opportunity to grab this information for less than a cup of coffee! Just imagine the return on the investment you could be getting

Get your copy today and put these strategies to work!



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