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How To Create A Successful Marketing Plan
Almost every successful business started with an effective marketing plan and yours can too. Learn How to Create a Highly Effective Marketing Plan to Increase Market Share and Guide Your Business into Success!
You can now discover from the pros how to develop your own marketing plan complete with strategies and techniques that will really work through our book "How to Create a Successful Marketing Plan."
Most businesses will not succeed. Approximately 91% of businesses fail within 10 years, over 50% within five years, and almost 25% within the first year. You can increase your odds of survival and success through an effective marketing plan.
Reading "How to Create a Successful Marketing Plan" is step one of developing a great marketing strategy that helps your business succeed.
Here are just some of the great benefits you'll get in our eBook:
Learn about all the major fundamentals and components needed in a successful marketing plan.
Find out how to conduct your own market research, saving a substantial fee that you might otherwise have to pay to market research firms.
Discover how to establish reasonable goals and objectives that will distinguish your marketing plan as sound and realistic rather than a document of wishful thinking that nobody will take seriously.
Determine how to foresee potential threats or problems and highlight how you will deal with them in your marketing plan.
Learn how to include plans for new marketing opportunities that may unexpectedly arise such as what happened with social media where many businesses were left unprepared.
Find out how to evaluate your competition for inclusion in your marketing plan.
Discover how to deal with the financial and budgeting aspects so the numbers add up.
Uncover the best ways to track the effectiveness or your marketing plan so you can update and make changes as needed.
And much more!
Digital Marketing In A Week
Your fast track to successful digital marketing
Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns.
Learn in a week, remember for a lifetime.
Online marketing just got easier
This book is essential basic training for every small business owner or department manager before they hope to trek deeper into the marketing woods. This book gives you the broad strokes to train
you in the basics of what you need to know to survive and thrive with marketing in this digital age.
It's not our parents' world anymore, where direct mail, TV commercials, and billboards ruled. Now we have to adapt to changes and change fast ourselves, especially in the area of mobile marketing (also covered in this course). More than just this, of course, this book gives you the low-down on all the topics you will need:
- Social marketing
- Search engine optimization
- 'Paid' advertising on Google/Facebook, and so on
- Creating the perfect website that makes sales
- And more ... (Lots of tips and tricks on everything from Yahoo Answers to press releases)
A word for those whom this book isn't for: the goal of these tips is that you don't get seduced by the siren call of all the gimmicks out there. There is always another 'push button traffic' tool or 'magic bullet' product that will try to get your attention (and money). If you are looking for a 'get-rich-quick' book, this is not it. Everything, including your website, requires planning and work - work that doesn't always deliver return on investment overnight.
Each of the seven chapters in Digital Marketing In A Week covers a different aspect of online marketing:
- Sunday: Building the ultimate sales website
- Monday: SEO: The backbone of any digital marketing strategy
- Tuesday: Social media marketing madness
- Wednesday: Pay per click (PPC) simplified and explained
- Thursday: Mobile optimization and getting mobile users
- Friday: Email marketing - why you should do it no matter what
- Saturday: Other marketing tricks and tips in the modern world
About the Author
Nick Smith runs a consultancy advising SMEs on digital marketing. He has already written three highly successful titles in digital marketing in the In a Week series.
Marketing Management Concepts And Tools
Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning. Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research. Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.
This little booklet is a powerhouse of a tool describing ways for teachers to use their daily experiences to develop research material for exploring systematic examination of the results of their work. The approach is a simple and methodical approach to a helpful tool in improving teaching and analyzing results of different ideas for educating.
The Promise Of Social Marketing
Social marketing is generally considered to be what takes place in the domain where human interests override commercial ones.The Promise of Social Marketing examines the potential for social marketing to address local and global issues associated with the human plight, clarifies the philosophies that underpin good practice in social marketing and highlights its pervasive relevance to all human activities.
There is an on-going debate about the nature of marketing and whether it is able to fulfil or adapt to both commercial and humanitarian or social objectives. The unifying view is that marketing is a tool that can be used for individual, organisational or social benefit. Marketing can be used by private, public, or third sector organisations, either to sell cigarettes or unhealthy food with damning results on the one hand, or to promote products and behaviours that encourage people to adopt healthier lifestyles on the other. There is, nonetheless, also a view that social marketing approaches are different from those adopted by commercial marketers, or from what is called generic marketing.
In this book the author asks, if marketing is a tool, when does the purpose of the tool make it another tool? With specific examples as diverse as the marketing associated with HIV/AIDS prevention and the promotion of social enterprise, this volume explains the precursors and development to date of social marketing, the philosophies associated with it; the tools deployed in its practice, and the direction it might take in the future. This book is of interest to those who study marketing management, business ethics and public policy.
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