Does Your Website Convert Optimally?
To be blunt, there is no magical wand with internet marketing. Quite often websites are built that just do not convert well. Unfortunately when this happens, no amount of SEO, Google AdWords or social media marketing will deliver you more sales, it will only deliver you more unresponsive traffic. Many business spend so much money on traffic and completely miss the point that their website is not converting this traffic as efficiently as it could. If this is you and your business, I am sorry you have spent all that money.
The good news though is that we can offer you a conversion optimisation service which over time, will ensure your website converts as well as it can. Basically what we do is load your website into our software and then over time, test variations of the website. This could be variations in headings, sales copy, structure or colors. It could mean moving things around or removing distracting elements. It could mean adding in better “capture” elements like forms.
When testing these elements, we keep a completely open mind and let the software tell us which combinations of structure and content work the best. Once we have found improvements, you can implement them into your website and reap the benefits of your enhanced conversions indefinitely into the future.
How Conversion Optimisation Works
Imagine for example with your current website that through rigorous testing:
- An enhanced heading improved conversions by 2%
- A reduced size with the top banner improved conversions by 15%
- Moving the enquiries form to the left hand side improved conversions by 5%
- Making your phone number more visible improved conversions by 7%
- A different color scheme improved conversions by 10%
These five improvements that we proved through rigorous testing improved the website’s performance indefinitely into the future by over 44%. That is massive given has small each of the increments are.
What could you do with 44% more sales from the same amount of traffic, the same AdWords budget, the same Google positions. You should speak to Ocean Feather about testing your website for conversion improvements. Call us on 0432 742 560 today